Happy Friday ThoseinMedia! This week, our members share how Riot Games may have pushed too far in it’s bid to grow beyond gaming, how to land a partnership deal with Google Gemini, the future of social media is wide open Blue Sky, according to comScore, streaming has increased by 77% over the last 4 years, how AI can aid in marketing and beyond and our need to put checks on the technology, and more. We also share images of Redondo Beach in Federal Way, WA with people fishing for salmon on a sunny November day.
Wishing you all a great weekend and a productive week ahead.
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Notable Posts
James Cooper shares how Riot Games pushed the envelope too far in a bid to evolve beyond games https://www.linkedin.com/feed/update/urn:li:activity:7178041444648042496
Dominic de Beaujeu shares advice for how to approach using LinkedIn when seeking new employment after a RIF https://www.linkedin.com/feed/update/urn:li:activity:7177804910095204352
Ricky Sutton shares how to land a partnership deal with Google Gemini https://www.linkedin.com/feed/update/urn:li:activity:7178213062108176384
Valerio Veo shares that if you’re fatigued by the consternation on social media, reach for Blue Sky https://www.linkedin.com/feed/update/urn:li:activity:7178205092590878720
Enid Doggett shares Nielsen data suggesting that radio is still going strong across demographics https://www.linkedin.com/feed/update/urn:li:activity:7178194498672304129
Todd Handy shares news from comScore that streaming consumption increased 77% from ‘19-‘23 https://www.linkedin.com/feed/update/urn:li:activity:7178414252712472577
Dietmar Schantin shares his article on how GenAI can to help (news) media to become more user centric https://www.linkedin.com/feed/update/urn:li:activity:7178333213189128193
David LaFontaine shares a new buzzphrase – “Phygital,” speaking to how Augmented Reality is going to narrow the gap between products and digital experiences https://www.linkedin.com/feed/update/urn:li:activity:7178452671287160834
Samantha Hodder shares the history of radio and the enchantment of Audio in her interview with Julia Barton https://www.linkedin.com/feed/update/urn:li:activity:7178760947593850883
Daniel Best suggests that we need checks and measures for using generative AI to personalize marketing efforts and shares Adobe’s new application, GenStudio, that helps brands create content and measure its performance, centered around brand safety https://www.linkedin.com/feed/update/urn:li:activity:7179034070297776128
Brent Willen Asks how we can mitigate the potentially negative impacts to #AI while reaping the rewards of its promise? https://www.linkedin.com/feed/update/urn:li:activity:7179133392179924993
Shaunte Ledger shares the unique branding partnership between Liquid Death and Elfbeauty https://www.linkedin.com/feed/update/urn:li:activity:7178442091134349312
New Members
We welcome our new members this week, including:
Michelle Domingo Project Lead – Post Production, Warner Bros. Discovery
Amandine Servain VP Marketing
Maneesha Khanna Senior Director- Global Media Capability Lead, PepsiCo GBS
Jacob Roberson Junior Editor @ A+E Networks | Video Editing
Maria Fernanda Larrea Marketing & Communications
Scott Smith Journalism/Sports Media Instructor at Wingate University
Utymo Nicolè Julião de Oliveira Head of Strategy
Anna Nirmala Business Strategy and Operational Excellence Executive
Helen (Griffiths) Gillbe EMEA Demand Generation Director, Proofpoint
Ken Prehl Director, Audio Services / Executive Podcast Producer at AccuWeather
Mario Castrogiovanni Group Head of Operations at Mobsta Ltd – Certified B-Corp
Juan-Angel Hernandez Project Director/Senior Producer/Account Director/ Film & Entertainment
Deepak Bhanushali Experienced Producer with 20 years of expertise various domains of Film & Entertainment
Laura Doman Voice & Film/TV Actor ★ Coaching On Camera Confidence ★ Speaker & Author
Damien Witter Video Strategy Lead @ Google
Gareth Chappell Course Leader Creative Media Practice (Windsor College)|Editor-in-Chief (Retro 101)
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Click HERE to view the group post on LinkedIn for this week.
Contact me if you need something or would like to feature your portfolio or service -> Brent Willen
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View last week’s End of Week Roll-up