This week, we’re reminded how LinkedIn and ThoseinMedia are no place for identity politics, claims that Meta has been inflating ad prices, a look into gen Alpha’s media engagement habits, the average human attention span is now less than that of a goldfish and more. We also share views from Larrabee State Park in Washington State.
Notable Posts
Michael Cogdill makes the argument that LinkedIn is no place for identity politics and we agree. (Neither is ThoseinMedia; we are far too diverse a group to ever agree on politics or religion, please reserve that content for other forums – Thank You) https://www.linkedin.com/feed/update/urn:li:activity:7180595852594302976
Mary M. Collins tells us why media companies ignore AI at their peril. https://www.linkedin.com/feed/update/urn:li:activity:7181408279661613056
Dr. Kushal Sanghvi speaks to how BoAt’s marketing took on a giant to define it’s brand. https://www.linkedin.com/feed/update/urn:li:activity:7180550251886354433
Ricky Sutton shares that Advertisers have issued a $7 billion class action accusing Meta of inflating ad prices. https://www.linkedin.com/feed/update/urn:li:activity:7180765403793567745
Anne Loi share’s WildBrain colleague Kate Smith’s, ADWEEK article how gen Alpha engage with media platforms. https://www.linkedin.com/feed/update/urn:li:activity:7181622899076685824
Chris Grosso celebrates Mullvad VPN’s market dominating big transit campaign. https://www.linkedin.com/feed/update/urn:li:activity:7180929159622209536
Sajal Gupta informs us that the average human attention span is now shorter than that of a goldfish prompting content platforms, including LinkedIn, to gravitate toward short-form videos. https://www.linkedin.com/feed/update/urn:li:activity:7179659633643466752
James Cooper shares Seb Joseph’s report on Google’s #thirdpartycookie deprecation. https://www.linkedin.com/feed/update/urn:li:activity:7180982753776021504
Marcos Carmona Calero shares how media agencies are shifting towards generative AI content in influencer marketing. https://www.linkedin.com/feed/update/urn:li:activity:7180873484212854785
Joshua Brandau prepares to discuss how AI can make local news sustainable with other panelists at the International Journalism Festival on April 19. https://www.linkedin.com/feed/update/urn:li:activity:7180642027141832705
Geary S. Morrill, CPBE, AMD, CBNE Informs us, if we weren’t aware, that streaming TV is becoming cable. https://www.linkedin.com/feed/update/urn:li:activity:7180934818094854144
Anna Chew states that the ability to translate languages is a powerful and noble pursuit. https://www.linkedin.com/feed/update/urn:li:activity:7180788502878412801
New Members
We welcome our new members this week, including:
Hetal Shah Passionate BI Lead Product Enthusiast
Michael Polin Senior Director, Marketing at Instacart
Sasanka Pakhira Roto&Paint Art’s At Atomic Arts India@Bangalore
Janet Kirker Chief Product Officer at Synchtank
Chioma O. Creative Campaign Management | Associate Producer
Marc Hydrick Digital Advertising Activist
Towanna Hogue Publisher/Editor-in-Chief of Empower Atlanta Magazine
Mannat Sardana Advocate | Intellectual Property Rights | IP Portfolio and Brand Management
Amber Rowe Broadcast Contribution Engineer |👩🎓 Rise Mentee 2023 – 2024
Adam Putz, PhD Analyst | Researcher | Writer
Aoife Stokes Strategic Media Leader with +20 years of experience with RTÉ,TV3 & Virgin Media Television
Adarsh Som Principal Correspondent, Express Computer & CRN India, The Indian Express
Marla Krueger Bosta Media & Education, PBS l Performance-Focused Strategic Steward
Joel D. Catalan, CAS Emmy® Nominated Sound Re-Recording Mixer
Juanma Gonzalez TV Director / Asst director
James Abadi Executive Producer | Film and TV Director
Carol Cunningham Award-Winning Vice President of Consumer Insights and Business Strategy
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Click HERE to view the group post on LinkedIn for this week.
Contact me if you need something or would like to feature your portfolio or service -> Brent Willen
If you are in media, tech, entertainment or other innovative industries, we invite you to join us!
View last week’s End of Week Roll-up