This week in ThoseinMedia, notable posts covered include takeaways from IAB’s Newsfronts event, pharma is embracing influencer marketing, CTV is squeezing in more ads, Microsoft is looking to fund news media and more. The photos of the week is a collection of shots of The Jefferson County Courthouse in Port Townsend, Washington.
Notable Posts
Clara Armand-Delille shares her advice for crafting compelling narratives, personalizing pitches, and showcasing the impact of funding rounds published in EU-Startups https://www.linkedin.com/feed/update/urn:li:activity:7194062178553905153
Sean Halter offers his take from IAB’s newfronts 2024 event and seeks other attendees’ feedback https://www.linkedin.com/feed/update/urn:li:activity:7193402200818110465
Marcos Carmona Calero shares a Digiday article detailing pharma advertisers’ late embracing influencer marketing https://www.linkedin.com/feed/update/urn:li:activity:7193529909850365952
Ben Silverstein shares how CTV platforms are looking at ways to squeeze even more ads into the user experience https://www.linkedin.com/feed/update/urn:li:activity:7193632768981970944
Ricky Sutton shares how Microsoft wants to fund news media after reading it’s 17,484-word AI Transparency Report https://www.linkedin.com/feed/update/urn:li:activity:7193873890899554304
Elizabeth Murphy shares her colleague, Kerry Perse’s article about the impact of “The Loneliness Epidemic” on media consumption https://www.linkedin.com/feed/update/urn:li:activity:7194501924417662976
New Members
We welcome our new members this week, including:
Breanna Perera Digital and Motion Picture Archivist @ Los Alamos National Laboratory | Archiving Historical Media | SFHCC 40 Under 40 2023.
James Weatherby Social Media Manager @ ATOMOS | Film Production, Social Media
Danielle McNaughton Senior Marketer | Brand lover | Strategic & Creative thinker | Organisation Queen | Content Creator |
Pritha Chakrabarti (PhD) Assistant Professor at Dadasaheb Phalke International Film School (MIT-WPU)
Ken De Keyser Head of Branding & Design, VRT
Hadiza Yusuf Mastercard Foundation Scholar | Machine Learning Engineer | Researcher | Future Leader Climate 2023 | Loves Teaching | Always Open to Learning
Patrick Hourihan International Insights Director | OTT research expert | Research programme strategy | Voice of the Consumer
Jesse Sanders Broadcast Communications
Thurcia Taliaferro Marketing Leader | Client Partner | Team Builder
Martha Harrison-Edge Global Agency Lead at Snap Inc.
Richard Smith Sales & Strategy Director, Adlook UK
Giles Tongue VP Marketing | Bango Digital Vending Machine® | #…
Pål Henrik Wagner Technical Manager at Monster AS
Brian DiTullio Account Executive, Gameloft for Brands
Tiziano Giardini Forbes Under 30 | CEO Garycom | Quickload Gaming Accelerator | Co-Chairman @ IGDA Italy | South Europe Regional Coordinator @ IGDA
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Click HERE to view the group post on LinkedIn for this week.
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